top of page

2022 Motor City Axe Recap

We were blown away by the support last year! But this year was something to write home about! Thank you - to all our customers, partners and promoters - we couldn't do it without your help, support and we truly appreciate it!

The year started with a mini feature in Men's Journal. The article titled "Gifts to Buy Yourself With All That Christmas Cash" featured an array of tech and outdoor gear. We made the list at number 16. Check out our blog post on that Here!

In spring of '22 Men's Journal included us again - this time in a list of the top axes to purchase in 2022. Check it out Here! We are honored for the continued love!

Just before camping season, we launched 'The Outsider', our new mini belt hatchet. While small - 1 lb and about 12" - it still packs a punch. It has been very well received by the hunting, fishing and backpacking community. Grab yours today! @LostJake_ on IG got in on the action - we customized an axe for him! He provided us with some beautiful axes shots from his adventure around Michigan and other National Parks!

Photo by @lostjake_

The year started off amazingly well. Bespoke Post re-upped for the entire year in December of 2021 and through a good friend we were able to deliver a custom #keepchoppin axe to Michigan State head football coach Mel Tucker. What an amazing experience!

We created a few custom hatchets as company award for a tech startup called Great Recruiters. Their 'A Cut Above' award was a big hit at their industry trade shows.

We officially launched partnerships with a few of our favorite brands and stores. Walrus Oil - one of the top wood oil companies - got in on the action with a custom hatchet. Coastal Goat in North Carolina and Petrikor, a modern general store in Washington state, both started carrying our hatchets too.

We were honored to be interviewed by VoyageMichigan Magazine. We love sharing our story and inspiration. You can read the article Here.

Outlaw Partners, a Montana-based company with a mission to share stories and experiences through publications, marketing and event productions, wanted to gift their employees a unique gift this holiday season. They opted for a custom branded camp axe! Honored to be apart of your teams celebration!

Paddle North - a company that designs, makes and sells paddle boards, kayaks, utility docks, lake floats, gear and apparel that is fun to use on water - partnered with us as well. For the holiday season they launched a Paddle North Axe and made a crazy video about it!

We also launched some new swag! Baseball caps with a leather 'Motor City Axe' patch hit the site in October! Check them out Here!

The band 'Joe Hertler & the Rainbow Seekers' also got in on the action with a custom boys axe. They provided us with an instructional video to boot!

To end the year, we were featured in the WSJ Holiday Gift Guide. Talk about jaw dropping - the flood of new patrons was incredible & we sold out before the month on December even started. We are super proud to announce that we surpassed our goal of over 1,000 axes, hatchet and other tools. What a mark! What a year!

Can we top it in 2023?

Stay tuned to find out as we are already having some interested conversations!

Looking to work together, carry our axes or provide them as a corporate gift? Get it touch with us via email at

50 views0 comments

Recent Posts

See All


bottom of page