2021 Motor City Axe Recap
Thank you, thank you! Another record year for Motor City Axe. We are forever grateful for our customers and partners, as without them we'd just have a ton of axes without homes.
We started 2021 by restocking both Bespoke Post and Moosejaw with custom hatchets and camp axes. In addition to the 18" camp axe, Bespoke Post added the 28" Hudson Bay Axe as well. This continued through the year, as Bespoke geared up for the holiday rush!
In mid-January we launched our 4th flagship design. 'The Up North' was inspired by northern Michigan's dense forest, sandy beaches, pristine lakes and breathtaking sunsets. It's been the top seller since introducing it. Colton Evens of @coltons_captures on Instagram took some beautiful photos of the 'Up North' design for us. Thanks again for the great shots!
We also brought in larger, more versatile axes. A 24' Boy's Axe, a 28' Hudson Bay and 36' Jersey Felling Axe joined the Motor City Axe lineup. The 28' was later amended and became a 24' Hudson Bay.
While it didn't catch on as we hoped, we still had fun making it! Our Miami 'Vice' sticker made its debut in March. You can snag one here. We later launched a line of Motor City Axe gear as well. T-shirt are available on our website here.
Founders Brewing Company featured us as part of their #CraftedinMI artist series. They make top notch beer and we appreciated the support!
In February we started working with Farm Club in Traverse City. They carry axes in their market. If you visit that region of Michigan, Farm Club is a must stop. From their craft beer to their farm-to-table food, it's a can't miss.
In May we sent some 'Up North' hatchets and axes to Iowa. Michigan-native Jordan wanted to bring a little bit of home to his store Des Monies Mercantile. They stocked up a few times and we hope to continue the partnership.
For Father's Day we partnered with our friends at Motor City Gas - a local, small batch distillery. The gift set combo included a bottle of whiskey and a custom camp axe for dad.
Fields of Michigan, a glamping experience based in New Haven, opened a store front and opted to carry our axes. The customers loved them and we hope to visit their beautiful grounds one day.
We try to spend a lot of time outdoors exploring the natural beauty of Michigan. In what was a no brainer, we partnered with the Michigan DNR through their "Goods4MI" program. A portion of sales are donated back to green initiatives and trail maintenance projects throughout the state. To learn more check out our blog post Here.
Our 'Woods + Hops' candles returned for a second year. Big shoutout to the Finnmaker Team for making this collaboration possible.
We closed the year launching a new partnership with Manly Bands. This is just getting off the ground, but we have big goals in mind for 2022! You can read more about this partnership Here.
With everything we already mention, we were still able to carve out some time to stick to our roots - we refurbished 6 axes for close family and friends. We already have 4 lined up for 2022.
Coming off a strong year, we had goals to double in 2021. Those goals became a reality! We were fortunate enough to distribute 759 axes, hatchets, hammers and cleavers to customers over the past year. We can hardly believe it.
As we take a little time to rest and recuperate, we are wishing you and yours a healthy and prosperous 2022. Thank you for all the love and support. And remember to stay positive and keeping pursuing your dreams.
Start your new year right and get yourself the gift that keeps on giving - a custom hand-painted axe or hatchet. Visit www.motorcityaxe.com to learn more.
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